Mcdonalds marketing principles Essay

When McDoland’s venture’s out globally they have to use important standards of marketing. The two most important things that I have noticed that got changed with McDoalds strategy is their product presentation and their advertising strategies. In some countries they sold the same product as in the USA. Countries that did this was Bulgaria, Denmark, and Oman. The reason why they had similar products is due to the similar taste that the USA and these other countries share. In countries like the Philippines, Taiwan, and Thailand the food is much different then in the USA. The reason being is that Culturally they have a different dietary habits then us. So in those countries they ended up doing offerings like crispy chicken, rice, and spaghetti which is important so they can cater to regions needs and taste especially when it comes to something as important as food! Also it is important to note that one of McDonald’s great models is to standardize their popular items here and make it taste and looks the same whether its in Singapore, Spain or South Africa website. McDonald’s also has to be adaptive when it comes to building their franchises in other countries in order to gain success. Therefore the concept of â€Å"think global, act local† has been clearly adopted by McDonald’s and it is all over there international websites. One last thing to add about product development is the Indian website. In that country they had to rethink the way that they presented and processed their food according to the Indians tastes, value system, lifestyle, language, and perception. Mostly in all countries everyone loves their traditional hamburgers which are prepared from beef and pork. Since Indians don’t eat pork, McDonalds had to rethink their strategy which was to introduce chicken, lamb, and fish to satisfy the Indian Market. When it comes to advertising they use a wide array of advertisement. In the United Kingdom they like to use a lot of sports figures to promote their products. In France used a soccer player to boost their sales. And it seems to be working by standardizing their brand name, but at the same time making their advertisement decisions based on the â€Å"local culture†. Another great example of this is in Malaysia. Malaysia has a great up and coming young generation so McDonald’s could probably not have had the success they have  experienced without them focusing on the younger audience to younger generations of consumer. So to make in that market McDonalds is trying to invest heavily in tv marketing and aims it at children. Overall McDolands employed a great marketing strategy that focused on making sure that their products fulfilled the demands of the consumer and region base and made sure to keep them satisfied to have them keep on wanting to come back.

Sainsburys and Globalisation - 3637 Words

University of Wales Institute Cardiff LSC London Change and Continuity in a Contemporary Business May 2011 For: Anand Walser By: BELAAROUSSI Omar Student ID: 0310MIMI1009 Table of Content: Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 History of the Company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..1 Internal and external factors that are affecting the company†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..1 External factors: * Political and legal Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 * Economic Factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 * Social and environmental factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 * Technological factors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 Internal Factors Porter’s 5 forces analysis: * Competitive Rivalry†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 * Barriers for entry†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 *†¦show more content†¦The change will occur to the company whether they are internal or external driving forces. The trick is that the company should react and anticipate properly by showing its flexibility. Let us then make it practical with our Sainsbury’s case: External factors: According to Taylor (2008) one of the ways to examine the company’s External factors is to present a PEST analysis. * Political and legal Factors: Sainsbury’s is facing the huge growth and evolution of the globalisation which also represents an opportunity for the group. The organisation can also penetrate the emerging international market same as what Tesco and Carrefour (a French distributor) did, even if this plans are not in Sainsbury’s board. The investigation of price fixing between the four biggest brand names in the United Kingdom market can have some negative effect in the industry and for every competitor. It would be leading to lose the brand image that Sainsbury’s is having with their consumers. Moreover, the Government is about to decrease the tax rate from 30 to 28 % which will save a weighty amount of money. Sainsbury’s has to follow the packaging and labelling rules according to the food and drinks local laws. * Economic Factors: The significant increase of the food price is due to the global crisis all over the world, which will probably lead to a higherShow MoreRelatedGlobalisation1157 Words   |  5 Pagesincreasingly global nature of business mean that all organisations need to change their strategies significantly to achieve higher profits? Justify your answer with reference to Costa Coffee, Dyson and/or other organisations that you know. Globalisation is the process by which the world is becoming progressively interconnected as a result of significantly increased trade and cultural exchange. It has also increased the production of goods and services. The biggest companies (such as McDonald’sRead MoreBusiness Ethics Are Moral Principles1683 Words   |  7 Pagessupermarkets operate in a competitive oligopolistic market, a state of limited competition, in which a market is shared by a small number of producers. This is obvious in the UK supermarket industry as there are three main companies ( Asda, Tesco and Sainsbury’s). All these supermarkets carry similar products such as Bird’seye and Heinz. Another feature of an oligopoly is that many of these supermarkets generic foods such as Asda Smartprice range and Tesco Value are made at the same factory and labelledRead MoreSainsbury3140 Words   |  13 PagesSainsbury passion towards food at fair prices and its ethical approach have remained central for their success (J Sainsbury Plc, 2012). Figure 1: Business Strategy and Objectives [pic] (Source: J Sainsbury Plc-a, 2012) Accessing Sainsbury’s strategy using Bowman Strategic Clock The strategy clock which was coined by Cliff Bowman encouraged the mangers to consider competitive advantage with relation to cost advantage or differentiation (figure 1). It focuses on the price of theRead MoreTo what extent does demographic change in the UK represent more of an opportunity than a threat to UK businesses?1248 Words   |  5 PagesThe UK economy is constantly changing for various reasons such as improvement in medicine and increased globalisation leading to people living longer and the UK economy becoming more diverse culturally. Whether or not it provides an opportunity or a threat to a business will largely depend upon how the management of the business decides to attempt to change because of the change of the demographics. The largest change to the UK demographics would be the overall increase in the average age of theRead MoreAn Ethnographic Study of a Subway Resturant2668 Words   |  11 PagesIntroduction Globalisation is a force that became the buzzword of the 1990s. Various countries around the world have experienced a thrilling increase in trade, innovation transfer and cross-border investment flows in recent years. The effects of globalisation and the evolution of the most developed economies are difficult to separate and a few authors believe the effects of multinational enterprise to be a defining feature of globalisation (Strange, 1986). In this essay, I am going to deliver aRead More(a) Threat of New Entrants and Substitutes for Tesco1258 Words   |  6 Pagesbeing sold to private investors. (www.plunkettresearch.com ; www.ers.usda.gov/). |Question One: | Tesco, Sainsbury’s and Morrison are among the top UK food retailers. Using examples from any TWO of these five food retailers, critically examine the main arguments for and against ‘globalization’ in the food retail industry in terms of: a) Threat of New EntrantsRead MoreChallenges of Global Supply Chain Management1973 Words   |  8 PagesCHALLENGES OF GLOBAL SUPPLY CHAIN MANAGEMENT Introduction Rapid growth of globalisation has enabled the developed countries to gather the motivation for making investment in developing countries. The developed countries nowadays are investing in different sectors of developing countries. Acknowledging the increasing rate of investment of the developed, the entrepreneurs of the developing countries are setting up the necessary infrastructure and facilities to produce low-cost goods for retailRead MoreTesco and Globalization Essay2147 Words   |  9 Pagesgaining in market share. These include the rest of the ‘big four’ i.e., Asda, Sainsbury’s and Morrisons respectively. * The decline in income and the rise in unemployment have affected the discretionary buying behaviour of consumers which has adversely impacted the company’s sales, in particular the non-food items. PESTLE Analysis Political * Promotion of free trading blocs by governments to benefit from globalisation has been presented in the literature. Immersion of 10 further countriesRead MoreTesco Plc Swot Analysis3798 Words   |  16 Pagesopen in China by 2010 (Tesco, 2009).   The growth of Tesco’s international business segment is on the rise and it is predicted to account for one quarter of the company’s profit. * Promotion of free trading blocs by governments to benefit from globalisation has been presented in the literature (Lynch, 2003).   Immersion of 10 further countries into the European Union (EU ) took place in 2004 promoting trade between Western and Eastern European countries (BBC, 2009).   This has provided Tesco with aRead MoreA Paper Work of Customer Relationship Management of Tesco, and an Analysis of Consumer Behaviour, Business Environment and Pestel .4053 Words   |  17 Pagesjoint ventures for the development of shopping malls in China. This joint venture included three malls: Anshan, Fushan and Qinhuangdao (Tesco, 2009). Furthermore, there have been promotion of free trading blocs by governments to benefit from globalisation (Lynch, 2003). There have been also immersion of 10 further countries into the European Union (EU) which took place in 2004 promoting trade between Western and Eastern European countries (BBC, 2009). This has provided Tesco with a platform to expand

Propaganda and Its Appearance in the Holocaust - Free Essay Example

Sample details Pages: 3 Words: 1007 Downloads: 2 Date added: 2019/04/26 Category History Essay Level High school Tags: Holocaust Essay Did you like this example? Propaganda is advertisement that is used to promote biased political views and ideas. Propaganda is most popular and commonly known for its use in World War II and the Holocaust by Hitler and the Nazis. During the war Hitler used propaganda to get more people to believe in his message and to get people to join him and the Nazis. Don’t waste time! Our writers will create an original "Propaganda and Its Appearance in the Holocaust" essay for you Create order Propaganda was shown in many different ways during World War II from videos, posters, cartoons, radio, books, and even movies. Even though propaganda could have some truth within it, propaganda was a very biased way of advertising the political views of the Nazis, and sent out the wrong message that was often misleading. The purpose of propaganda during the Holocaust and World War II by Hitler and the Nazis was to promote and spread their political ideas and message to gain the support from many Germans. Hitler wanted to shape and change the Germans public opinion and behavior towards Jews and anyone who was not like them. To be able to do that, Hitler knew he needed to establish a good and engaging connection with those of the German community to really make it work. The Nazis were able to use propaganda to make what they were doing look like an amazing thing. They would hide the actual truth from the German public and twist it to hide the fact of the horrible things that they were doing to the Jewish community. Hitler would use propaganda in an appealing and relatable way to help target his audience better. By using movies, posters, etc. the German people would see it in their everyday lives and find it relatable. Hitler created a symbol for his campaign, the Swastika, this was even used as a propa ganda tool because, for the people who supported him it gave them something to wear and show that they were with him. The purpose of this piece of propaganda was to have something for people so they could feel a part of his army and get more attention drawn to his campaign. Other forms of propaganda were very successful and useful to Hitler much like the Swastika such as the film Triumph of the Will. In the propaganda film Triumph of the Will that was released in 1935 it portrays the Nazi army and Hitler as open and approachable people. They were shown shaking hands with people and appearing very happy. The film showed scenes of people of all ages, including children, showing their support for the Nazis and their message. This movie was used to show the German people that many people just like them were supporting the Nazi troops and portrayed supporting it as a celebration. Hitler was shown also giving speeches and during the movie and you can hear the roaring of the crowds showing their support. This movie alone prompted many people to stand with Hitler and his army and became one of the most famous propaganda films. Propaganda served the main purpose of winning the support and keeping the support of the German community and changing the public opinion and behavior to that of which Hitler and his army saw fit. Propaganda is different from opinion. Opinions are a view that you yourself form about something or someone, whereas propaganda is an advertising technique and tool that influences opinions and thoughts on a political topic. Although opinion is often used in propaganda there is a definite difference between the two. Propaganda in Nazi Germany was used to try and persuade the German community to have an anti-Semitism view and opinion. Of course, the Nazis opinion was put into all of the different forms of propaganda that were used but, it was not all opinion. Because propaganda was used as a way to try and influence opinions, the Nazis propaganda was thought of as something that brainwashed the German people in to conforming to the ideals portrayed in their propaganda. Propaganda is unmoral and unethical. Epically during Nazis Germany, it cannot be used ethically or morally. Propaganda used during the Holocaust and World War II was often negative and hurtful towards Jewish people and other people who did not fit the discerptions of what Hitler defined as a German. It would make people have extreme opinions on those who did not fit in Hitlers idea of a normal German. The propaganda used during this time was full of deception and hurtful lies to achieve Hitlers end goal of his perfect society. It limited and controlled peoples ability to form opinions on what they truly believe in. Hitler controlled everything people watched, saw, read, and even heard. Because of that Nazis were able to understand how the German community worked and would then make their propaganda based on what they studied. Hitler looked at the community as numbers he could benefit from and not people and that is just not morally right. Anything used to win or achieve something for personal gain in a hurtful way cannot be defined as something moral or ethical. In conclusion, propaganda during the Holocaust and World War II was a tool used to spread the biased political ideas and the views of Hitler and the Nazis. Their uses of propaganda had the purpose of making a society act and work as one under Hitler and his dictatorship. There are seven different types of propaganda such as, bandwagon and Plain Folks, and every single one of them were used in someone way in Nazi propaganda. The different uses of propaganda during this time spared nothing and no one to get to the top. No amount of moral or ethical thought went into the making of any of the propaganda seeing as they were full of hatred and lies. Hitler reached his main purpose he was trying to reach with propaganda and that was to influence and change those of the German populations minds to his views. Propaganda corrupted the minds of those in Germany during the time of the Holocaust and helped put Hitler in his dictator position.

Obesity Is Too Much On Fast Food - 1235 Words

In the United States, there are increasing numbers of people suffering from obesity. In Michael Pollan’s book â€Å"Omnivore’s Dilemma,† he says that three of every five Americans are overweight and one of every five is obese (76). Obesity becomes a major health problem in the United States. According to the Centers for Disease Control and Prevention, the estimate medical cost of obesity in the United States was $147 billion a year. Why Americans are obese? The answer for obesity is that Americans are relying too much on fast food. Many factors that contribute to obesity epidemic; particularly, fast food is the chief causes of obesity. Fast lifestyle drives people to take fast food, thus exposing them to the risk of being obese. Americans are†¦show more content†¦Most fast food contains too many calories. According to Pollan, single meal from fast food restaurant often contains two-thirds of calories that a person’s requirement for a day (104). Sugar and fat are energy enrich foods; therefore, our instincts tell us to eat as much as we can, in case, if we cannot find food. The ingredients of fast food are loaded with saturated fat, Trans fat, carbohydrate, hydrogenated oil, sodium, and sugar. Since fast food is cheap and easy to get calories we need, people end up eating more than they should. Obesity results when we take more calories than we use because the body stores these extra calories as fat and it adds up over time. Later, these cheap calories can lead to obesity and higher the risk of other health conditions such as diabetes, hypertension, and heart disease. High fructose corn syrup (HFCS) is served as one of the ingredients in fast food and over-consumption of HFCS is related to the epidemic of obesity. Almost all of the menu items at fast food restaurants contain HFCS. Pollan argues, â€Å"The bun and ketchup contain HFCS. It’s in the salad dressing too, and the sauces from nuggets, not to mention Isasc’s dessert† (103). The author believes that about sixty-five menu items listed on the McDonald’s handout, forty-five contains HFCS. HFCS is developed in the lab, and it is a sweetener

My Writing Experience Free Essays

Cody Dwells 1-21-13 English 101 My writing experience hasn’t always been good. In fact I’ve had to get some help with it. I was the type that didn’t know how to start a sentence or end one. We will write a custom essay sample on My Writing Experience or any similar topic only for you Order Now The help that I got was in grade school, and it really made me get looked down on, so that’s why I didn’t ask for help any more. This had a big impact on me. It made me not want anything to do with writing, because I thought I wasn’t any good at it. My senior year in high school I was put in Mrs. Effie Stidham’s class. She was the new teacher that year and no one really knew her, but she cared for her kids in class. She was the type of teacher who would really help with any problem, and she would do it in a way nobody else knew. The second day of class we had an essay to write, and it was about stop lights. Well I talked to her and told her about my problem. About me not liking to write and wasn’t that good at it. So she came up with the idea for me to write about anything I could, so the first thing to hit my mind was some personal problems I had been having. One page led to another and it really felt great to get it out and off my chest. After I stared to write about all my problems I felt free, like I was expressing myself and doing away with my problems. That’s when my writing experience changed, it changed for the best. The only real problem I had was run on senesce and where to put comas. I had got into college, and my first year I took English under Randy Moon. He had brought new things to the table. Things that I needed to know, like where to put comas and what a run on was. He offered more help on how to write essays. It was hard for me to start writing essays, because here I was again trying to write about other things. Mr. Moon had made us try something in class one day called free writing. Free writing is where you start off on topic and write if your mind goes blank just keep writing about anything. Before you know it your mind goes right back to the topic. This has helped me so much to become a writer. I’m still not the best at writing, but it is a lot easier for me. I have become to like writing it’s one of my favorite subjects now. Writing is a very important part of life, no matter what you do. Sometimes you’re writing can determine if you get the big job or not. If you were like me and about to give up, don’t cause they are help out there you just have to find the right person that is willing to do so. How to cite My Writing Experience, Papers

Alienation of Labor free essay sample

The Alienation of Labor is an idea of Karl Marx which is an artificial construct and it is certainly applied but not too clear. Marx describes this idea in a pretty straightforward manner. He is basically saying that the worker has no control over his or her life. The worker is nothing more than a cog being used in the business machine’s discretion. The worker really has no individual rights and certainly no demonstration in the market place. In turn, the laborer is a slave to the system of product construction. There are four stages involved in this idea. There is nature, or human nature and this is because you are alienated from human nature. The second stage is the self, it is animalistic, and you are being reduced to an animal. The third stage is species, no longer having any sort of creativity. The final stage is other, meaning competition or work amongst each other. We will write a custom essay sample on Alienation of Labor or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Hegel vs. Nietzsche -Hegel Hegel believes that slave morality is an opportunity to work on one’s self, and that freedom in the mind truly helps oppression. He believes that in this relationship, the master is actually the slave. He thinks this because he feels that the master is dependent on the slave and without the slave the master is nothing. In turn, this makes the master a slave because he is so dependent on his slave. If you crumble, Hegel believes it is a tragedy because he is a communitarian which means he is more empathetic to situations. He believes that if you weren’t strong enough and mentally tough enough it was because you didn’t get the support and care from the community. -Nietzche Similar to Hegel, Nietzche also thinks that freedom is held in the mind and you can only achieve this by being strong. A main difference of Nietzsche’s view compared to Hegel is the fact that he believes that if you fail at freeing yourself through the mind, you can only put it on yourself, it was your fault and no one else’s. Nietzsche’s view of this relationship works on two different levels or ideas: good or bad in the case of master morality and evil or good in the case of the slave. When talking about slaves, he believes that the slaves are incapable of creating their own original values, instead they are influenced and invert to their masters. The master’s view of the slave according to Nietzsche is basically that he is good therefore the slave is bad. In contrast, the slave’s view of the master is that he is evil, therefore we are good.

Alienation of Labor free essay sample

The Alienation of Labor is an idea of Karl Marx which is an artificial construct and it is certainly applied but not too clear. Marx describes this idea in a pretty straightforward manner. He is basically saying that the worker has no control over his or her life. The worker is nothing more than a cog being used in the business machine’s discretion. The worker really has no individual rights and certainly no demonstration in the market place. In turn, the laborer is a slave to the system of product construction. There are four stages involved in this idea. There is nature, or human nature and this is because you are alienated from human nature. The second stage is the self, it is animalistic, and you are being reduced to an animal. The third stage is species, no longer having any sort of creativity. The final stage is other, meaning competition or work amongst each other. We will write a custom essay sample on Alienation of Labor or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Hegel vs. Nietzsche -Hegel Hegel believes that slave morality is an opportunity to work on one’s self, and that freedom in the mind truly helps oppression. He believes that in this relationship, the master is actually the slave. He thinks this because he feels that the master is dependent on the slave and without the slave the master is nothing. In turn, this makes the master a slave because he is so dependent on his slave. If you crumble, Hegel believes it is a tragedy because he is a communitarian which means he is more empathetic to situations. He believes that if you weren’t strong enough and mentally tough enough it was because you didn’t get the support and care from the community. -Nietzche Similar to Hegel, Nietzche also thinks that freedom is held in the mind and you can only achieve this by being strong. A main difference of Nietzsche’s view compared to Hegel is the fact that he believes that if you fail at freeing yourself through the mind, you can only put it on yourself, it was your fault and no one else’s. Nietzsche’s view of this relationship works on two different levels or ideas: good or bad in the case of master morality and evil or good in the case of the slave. When talking about slaves, he believes that the slaves are incapable of creating their own original values, instead they are influenced and invert to their masters. The master’s view of the slave according to Nietzsche is basically that he is good therefore the slave is bad. In contrast, the slave’s view of the master is that he is evil, therefore we are good.